 |
 |
 |
 |
 |
|
Case Study: Edwards & George,
LLP
Edwards & George, LLP is a Texas-based law firm that practices in all areas of civil litigation, from torts to commercial cases, and from claim investigations to appeals. CyberInfinity Design has developed an entire "family" of websites for the firm to highlight a number of specific issues and individual cases. The primary website, Edwards-George.com, provides basic information about the firm, including primary areas of practice and biographies of the attorneys, while several other websites focus on specific legal issues or individual cases.
Some of the firm's websites provide information about a general area of the law. OvertimeLawyer.com discusses the Fair Labor Standard Act and employees' rights to overtime pay. The website includes a list of FLSA terms, an explanation of the requirements for overtime exemption, overtime regulations pertaining to specific jobs, a list of "common overtime mistakes" and answers to several frequently asked questions about the FLSA. Other sites, such as UTMBLawsuit.com, provide information about individual cases and are used to keep all of the involved parties up to date on the latest developments in the case. These sites typically include background information about the case, a timeline of events in the case, court documents, usually in Adobe PDF format, and links to media coverage of the case.
In order to maintain a consistent "look and feel" between all sites in the Edwards & George, LLP family, CyberInfinity Design developed a basic template that is used for all of the secondary sites. While distinctly different from the primary site, this template uses the same colors, fonts and other design elements to maintain a solid visual thread connecting all of the firm's websites. By changing a few images, this standard template can easily be customized for each individual site, while the overall impression of the design remains the same. In addition to providing visual consistency, the use of the template greatly reduces development time, of vital importance when a new case is progressing rapidly and the client needs a site launched within a day or two. Having a number of separate but related sites allows the firm to focus on a variety of legal issues and individual cases while the consistent image presented by the entire Edwards & George, LLP family of websites helps to maintain and reinforce the firm's branding. |
